Sea for Yourself
Data Insights
A core component of the Sea for Yourself programme is the Data Insights strand of work. We recognise the importance of data within the cultural sector and wider civic life, not simply in terms of data collection but also collation, analysis and implementation. However, we don’t always have the systems and capabilities in place to create a data-informed cultural offer.
The Data Strand is designed to create a civic transformation tool. It will ensure culture can be positioned, evidenced, and leveraged as essential infrastructure for health, environmental resilience, economic renewal, and inclusive growth. This work is about unlocking the strategic, systemic value of cultural activity across the city.
We aim to:
Empower the city to move from data-rich but insight-poor to insight-rich and action-ready.
Demonstrate how cultural participation contributes to civic outcomes such as wellbeing, environmental stewardship, community cohesion, and inclusive economic development.
Unify fragmented data practices into a shared infrastructure that supports more intelligent, equitable, and effective cultural planning and investment.
Enable cultural organisations to develop sophisticated and relevant, data-informed audience development strategies
Test and model ethical, transparent and co-owned approaches to cultural data - avoiding extractive models and instead building trust, accountability, and public value.
Deliver a replicable model of culture-led, insight-informed placemaking with national and international relevance.
The Data Strand consists of three interconnected elements detailed below:
